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Release date: February 8, 2012

*** Press Release ***

The Board of Directors of the San Francisco Municipal Transportation Agency (SFMTA), which oversees all transportation in the city, including the Municipal Railway (Muni), unanimously approved the People Plan, an innovative and far-reaching transportation plan for the 34th America’s Cup events in San Francisco, at its meeting yesterday.

“The People Plan is a great example of how, by bringing all our regional and local partners together and sharing the draft plan at more than 200 community meetings, we developed a clean, green transportation plan that serves visitors as well as locals,” said Mayor Edwin M. Lee. “This unprecedented, concerted approach ensures that everyone in San Francisco, whether going to the races on the Northern Waterfront or heading to school in the Excelsior, will enjoy transit, bike and pedestrian enhancements as well as the economic benefits resulting from the America’s Cup events in 2012 and 2013.”

Several long-desired pilot programs will debut as part of the People Plan, including the E Line along The Embarcadero and the provision of regional transit providers, such as Golden Gate and AC Transit, to serve in-San Francisco customers.

“I am proud that the People Plan is a true reflection of what San Franciscans feel is a world-class transportation plan for a world-class event,” said Edward D. Reiskin, SFMTA Director of Transportation. “This Plan also allows for some innovate pilot programs and legacy projects that will serve San Francisco very well for years to come.”

Additional components of the People Plan include integration of shuttles like PresidiGo, expanded use and marketing of Clipper Cards, a three-tier satellite parking strategy and extensive coordination with the Department of Emergency Management, the San Francisco Police Department and the National Park Service to ensure public safety.

"It is encouraging to see City leaders support the People Plan that prioritizes sustainable transportation for the America's Cup events, and we are eager now to build toward a legacy of safer streets for bicycling and walking -- including The Embarcadero, Polk Street, and Market Street -- that will make San Francisco a healthier and more accessible city for generations to come.” said San Francisco Bicycle Coalition Executive Director Leah Shahum. The SFMTA released a study that indicated a 71 percent increase in San Francisco bicyclists over the past five years.”

About the America’s Cup

One hundred and sixty years old, the America’s Cup is the oldest trophy in international sport. The America’s Cup has evolved into one of the world's leading sporting competitions – featuring the best sailors on the world’s fastest boats, the wing-sailed AC45 and AC72 catamarans. The inaugural America’s Cup World Series season runs August 2011 – July 2012. In the summer of 2013, the 34th America’s Cup begins with the Louis Vuitton Cup July 4-September 1, followed by the America’s Cup Finals September 7-22. For more information, please visit

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