SFMTA Reminds Muni M Pass Customers to Switch to Clipper this Month
Release date: 3/21/11
*** Press Release ***
The San Francisco Municipal Transportation Agency (SFMTA), which operates the Municipal Railway (Muni), reminds Muni-only “M” customers that they must load next month’s “M” pass on the reloadable Clipper card. As of April, paper passes will no longer be available. Seniors and youth must transition by June.
Last August, the SFMTA launched an extensive, tri-lingual "Time to Switch" marketing and outreach campaign to inform its customers of the change from the paper pass to the reloadable, plastic Clipper card. As a result, the agency has successfully transitioned 100 percent of its “A” Fast Pass® and Disabled discount pass customers and nearly 60 percent of the 66,000 “M” pass customers to the Clipper card.
The remaining 33,000 “M” pass customers have until April 3 to make the change. These customers can get their Clipper cards from any Clipper retailer (see clippercard.com for list), by visiting clippercard.com, any Muni Ticket Vending Machine or by calling 877.878.8883.
In addition to the "Time to Switch" campaign that included bus and station ads as well as television announcements, for the past two months paper “M” pass customers received their passes wrapped with a brochure alerting them to the deadline and providing them with specific information about how to acquire a new Clipper card.
Monthly Muni passes loaded on a Clipper card work the same as they always have; however, instead of throwing the passes away at the end of the month, customers will reload their Clipper cards again and again, saving Muni time and money – and helping the environment.
The Clipper card offers customers a number of other advantages as well. Customers can sign up for balance protection, in the event their card is lost or stolen. They can also apply for automatic reload, which will replenish the cash value on their card when it dips below a certain amount or load the next month’s pass when the previous month’s pass expires. In addition, transfers are automatically stored on Clipper cards, eliminating the need for paper transfers. Clipper is also good on Muni’s fellow transit systems, BART, AC Transit, Caltrain, Golden Gate Transit and Ferry, SamTrans and VTA, allowing customers to ride throughout the Bay Area with just one transit card.
In February, there were approximately two million Muni customer boardings using a Clipper card. This represents a 233 percent increase since June (the month Clipper was launched).
For more information on the Clipper card, please visit www.clippercard.com. Muni customers can learn more about using the Clipper card on Muni and the transition to Clipper by visiting www.sfmta.com/clipper.
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