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City and County of San Francisco
Municipal Transportation Agency
Citizens’ Advisory Council (SFMTA CAC)

Planning, Marketing Committee (PMC)

Regular Meeting Minutes

Thursday, July 17, 2008 at 3:30 p.m.
1 South Van Ness Avenue, Conference Room 3075
San Francisco, California

1. Call to Order / Roll Call   
The meeting was called to order at 3:40 p.m. by Chairman Wieser.

PMC Members present at Roll Call:  Emily Drennen, Norman Rolfe and Jamison Wieser.

SFMTA CAC Members, not on this committee, but also present:  Steve Ferrario and Ruth Wheeler

2. Adopt minutes of April 17 and June 19, 2008: 

On motion to adopt the minutes of April 17, 2008: Approved: Ayes - Drennen, Rolfe and Wieser

On motion to adopt the minutes of June 19, 2008: Approved: Ayes - Drennen, Rolfe and Wieser

3. Public Comment concerning any issue within the jurisdiction of the Council and not noted on the agenda:  None

4. Report of the Chairman:  Jamison Wieser

No report

5. SFMTA website Feedback with the re-design.  Interaction between SFMTA website and 511’s website. (Discussion/Action) Chas Belov and Murray Bond

Charles Belov, Webmaster, presented navigation upgrades that were based on feedback from the public and suggestions from the PMC.  He also presented interaction upgrades between the SFMTA website and the 511 website. 

Chairman Wieser said that the 511 website links to a different web page.  He suggested using a frameset technique to help users navigate back to the SFMTA web page.  Mr. Belov stated that accessibility issues prevent that.

Ms. Drennen suggested spelling out acronyms.  Mr. Belov stated that he would use tool tip technology to show the full spelling of acronyms.

6. Bike Plan Update (Discussion/Action)  Dustin White and Gail Stein

Dustin White, Transportation Planner, stated that he is currently working on the Bicycle Plan EIS/EIR.  A 2006 legal challenge was filed against the Bicycle Plan through the Superior Court under California Environmental Quality Act.  The injunction halted all bike improvements throughout the City and required a complete environmental analysis.  Mr. White stated that the injunction is expected to be lifted in two years.

Chairman Wieser asked about the Fell and Masonic changes being implemented before the end of the injunction.  Mr. White stated that the Court granted the changes at Fell and Masonic Streets.  The SFMTA Board of Directors will be reviewing the changes at the August 5, 2008 meeting. 

Emily Drennen said many Agency projects leave out bike access.  Mr. White stated bicycle planning is increasing.  Proposition K money has been requested to study constructing a bicycle facility on Geary.  

7. Advertising on SFMTA Property (Discussion/Action)  Gail Stein and Sonali Bose

Gail Stein, Manager, Property Contracts and Development, stated the advertising contract with CBS Outdoor expires on June 30, 2009.  Advertising on SFMTA properties includes vehicles, information kiosks, garages, lots, car cards, fare and parking media.  BART owns the existing subways and therefore shares a percent of advertisement revenue with the SFMTA.  As the sole owner of the new Central Subway, the SFMTA would benefit from advertising revenues.  Similar to the Shelter agreement the SFMTA will ask for a minimal annual guarantee.  A new ten year contract is expected to begin next July. 

Ms. Stein stated that for the seven LRVs wrapped with Disney and Google advertisement feedback from the public was 58% positive.

Norman Rolfe urged the SFMTA not to cover windows with advertisement.  CFO Sonali Bose stated that wrapping a vehicle would mean covering passenger windows, but not the driver’s windows.  She stated that wrapping 5% of the LRV fleet provides revenue for repairs.

Ruth Wheeler suggested wrapping just one of the cars in a two-car train, allowing passengers a choice as to which car to board.

Steve Ferrario asked about advertising controls.  Ms. Bose said there were advertising policies against cigarettes, alcohol and pornography.

Mr. Ferrario stated that the Twin Peaks tunnel could be used for advertising opportunities. 

Ms. Bose suggested wrapping 10% of the LRVs and 5% of the buses.  Mr. Ferrario and Ms. Drennen suggested wrapping 30% of the fleet.

Emily Drennen proposed the following motion regarding the Advertising Request for Proposals:

Motion:  WHEREAS, The SFMTA is chronically underfunded,

THEREFORE BE IT RESOLVED THAT The SFMTA CAC supports the Request for Proposals for Advertising on San Francisco Municipal Transportation Agency Property.

On motion regarding the Advertising Request for Proposals: Approved: Ayes - Drennen and Rolfe.  Nay - Wieser.

8. Committee Members’ Questions and Comments: (Discussion) 

Norman Rolfe said that route details on service announcements posted at bus stops needed improvement.  Posting maps of the reroute including alternative routes would be useful.

9. Agenda planning for the Next Regular Meeting Tentatively Scheduled:
Thursday, August 21, 2008, 3:30 p.m., 1 South Van Ness Avenue, conference Room 3075

• All Door Boarding Pilot Update – Joy Houlihan

10. Adjournment:  The meeting was adjourned at 5:26 p.m.

Respectfully submitted by:
Debra J. Reed
SFMTA CAC - Secretary

Accessible meeting policy – One South Van Ness Avenue

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