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Release date: December 16, 2010

*** Press Release ***

Geary Boulevard location is first of two kiosks that will sell Clipper cards, Lifeline Passes and other Muni Fare

The San Francisco Municipal Transportation Agency (SFMTA), which oversees the Municipal Railway (Muni) and all surface transportation in the City, today announced that it will open a new Muni sales location at the corner of Presidio Avenue and Geary Boulevard on December 27. The $829,000 project, paid for by grants, includes two new sales kiosks.  The second kiosk will replace the current one at the Powell and Market Cable Car turnaround.

Locating the kiosk on Geary Boulevard at Presidio Avenue will provide an additional sales outlet for Clipper cards and all other Muni fare media, including Lifeline Passes.

“The SFMTA continues to seek out ways to improve our customer service,” said Nathaniel P. Ford Sr., Executive Director/CEO. “The volume of customers that passes the location on Geary near Masonic makes this an ideal spot to expand our efforts to the west side of town.”

The proposed location on Geary Boulevard is at the intersection of multiple high-volume Muni routes that serve the western portion of the City, including the 38 Geary and 43 Masonic. This location is also within blocks of four other major east-west Muni routes including the 2 Clement, 21 Hayes, 31 Balboa and the 5 Fulton.

The SFMTA offers several fare media that are sold primarily through the Customer Service Center (CSC) at 11 South Van Ness Avenue, including the BART/Muni Senior and Disabled Pilot Pass and the Lifeline Pass.  The limited availability of these fare media has increased the customer volume and wait times at the CSC.  Adding a new sales location on Geary Boulevard, that will includes sales of these passes will draw customers out of the Customer Service Center thereby reducing customer volume and wait times.

The two distinctive 11-foot, 121-square-foot stainless steel structures will be topped by four, six-foot high perforated stainless steel panels that depict iconic images of San Francisco’s cable cars. A fine stainless mesh will shimmer behind the stainless panels during the day and act as a diffuser for possible red back-lighting at night. The SFMTA and design firm Lundberg Design worked in close coordination with the San Francisco Arts Commission to obtain approval for the final design of the kiosk. The structures are prefabricated, enabling the SFMTA to relocate either kiosk in the future based on changing business needs. The new kiosks will more easily accommodate staff needs and provide sufficient security.

The second kiosk will be installed in mid-January at Powell and Market. That location will continue to focus on sales of Cable Car tickets and Visitor Passports due to the already high demand for this fare media. Lifeline passes will not be available at Powell and Market.

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