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Release date: 10/15/10

*** Press Release ***

The San Francisco Municipal Transportation Agency (SFMTA), which operates the Municipal Railway (Muni), reminds Muni “A” Fast Pass and Regional Transit Connection (RTC) sticker customers that as of this month they must transition to the reusable Clipper card. Customers who use these passes must purchase their November pass on a Clipper card or with their Clipper-compatible RTC card. Online purchases begin Oct. 17.

“We have more than 40,000 customers who use the “A” pass and more than 7,000 who use the RTC stickers, so it’s critical that they make this transition as early as possible.” said Nathaniel P. Ford Sr., Executive Director/CEO.

Muni customers who qualify for the monthly discount pass due to disability use a monthly sticker on their RTC Discount ID Card. These customers receive Clipper-compatible RTC cards automatically when they apply for or renew their card. RTC cardholders can use the Clipper function of their cards to load cash value or a discount monthly pass. Customers can load their cards online, at one of the participating Clipper vendors or on a ticket vending machine in a Muni Metro station.

Monthly “A” Fast Pass (for use on BART within the City as well as Muni) customers can get their Clipper cards from any Clipper retailer (see clippercard.com for list), by visiting clippercard.com or by calling 877.878.8883. Note that Clipper has been programmed to accept TransLink cards; Muni customers, who are already using TransLink, do not need to get a Clipper card.

In August, September and October Muni “A” Fast Pass customers received additional information about the switch to Clipper when they purchased their pass through select sales outlets. In addition to the “A” Fast Pass announcement, the SFMTA began deploying customer service ambassadors in August along with the Clipper (or TransLink) street teams that have been providing information and customer service since the end of 2008 in Muni Metro stations. Since December 2008 the Muni Clipper street teams have distributed more than 70,000 adult cards and accepted more than 20,000 seniors and youth applications. Special outreach to senior and youth has been made through presentations at more than 100 community events. Clipper advertising has been posted throughout the Muni system and on local airwaves. The SFMTA has also undertaken an aggressive internal campaign to inform SFMTA employees, especially frontline Muni personnel, of the Clipper transition and how to assist customers. This campaign includes an orientation and multiple update videos as well as in-person training.

Monthly Muni passes on the Clipper card will work the same as they always have; however, instead of throwing them away at the end of the month, customers can reload their Clipper cards again and again, saving Muni time and money – and helping the environment.

The Clipper card offers customers a number of other advantages as well. Customers can sign up for balance protection, in the event their card is lost or stolen. They can also apply for automatic reload, which will replenish the cash value on their card when it dips below a certain amount or load the next month’s pass when the previous month’s expires. In addition, transfers are automatically stored on Clipper cards, eliminating the need for paper transfers. Clipper is also good on Muni’s fellow transit systems, BART, AC Transit, Caltrain, Golden Gate Transit and Ferry (and soon on SamTrans and VTA), allowing customers to ride throughout the Bay Area with just one transit card.

In September, there were approximately two million Muni customer boardings using a Clipper or a TransLink card. This represents a 233 percent increase since June (the month Clipper was launched).

For more information on the Clipper card, please visit www.clippercard.com. Muni customers can learn more about using the Clipper card on Muni and the transition to Clipper by visiting www.sfmta.com/clipper.

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