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Release date: Nov. 10, 2011

*** Press Release ***

The San Francisco Municipal Transportation Agency (SFMTA), which oversees all surface transportation in the City, and the San Francisco Bicycle Coalition (SFBC) are working together to increase the visibility and safety of people riding bicycles at night by giving out free bicycle lights and safety information as part of their annual “Light up the Night” campaign, which coincides with the end of Daylight Saving Time. Starting on Monday, Nov. 14, SFMTA and SFBC staff and volunteers will be distributing front and rear bicycle lights to people on bicycles who do not already have lights.

“Getting these lights on bikes makes our streets safer for all users. Use of these lights is required by law, and through partnerships like this one, we are working to ensure bicyclists understand and follow all traffic laws,” said Edward D. Reiskin, SFMTA Director of Transportation. “Doing so will help to increase safety, ridership and continued efforts to a more sustainable San Francisco.”

"We are thrilled to be partnering with the SFMTA once again on this important bicycle safety event. More and more people are riding bikes in San Francisco and we want to make sure that all of those people are safe and visible on our streets,” said Leah Shahum, Executive Director of the SFBC.

A white front light and red rear reflector (or light) are required by law when riding at night, yet some bicyclists either cannot afford lights or are not aware of the law. The “Light up the Night” campaign will target these bicyclists by issuing free lights and talking with them about the importance of always using lights at night. The SFMTA purchased 2,000 red and white blinking bicycle lights that will be installed by volunteers from the SFBC and the San Francisco Bicycle Advisory Committee (SFBAC) at various locations throughout the City.

Along with the on-street campaign, participants in the free bicycle safety education classes, offered by the SFBC with funding from the SFMTA, will receive the bicycle lights, and San Francisco Police Department officers will distribute lights and safety information to cyclists that they interact with.

The bike lights for this safety campaign were purchased with local Proposition K sales tax funds provided by the San Francisco County Transportation Authority.

The SFMTA and the SFBC encourage every cyclist to be visible and safe on city streets. Light colored, bright or reflective clothing are recommended for people riding bicycles at any time of the day.

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