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Release date: 3/11/10

*** Press Release ***

City partners, led by the San Francisco Municipal Transportation Agency (SFMTA), today kicked off the 3rd annual Sunday Streets season in San Francisco. The first of nine events of the season is Sunday, March 14. This year’s events mark a first for the SFMTA as the Sunday Streets Presenting Sponsor.

“We are very proud of Sunday Streets and this year, with the strong leadership from the SFMTA and our returning partners, we have the opportunity to expand this program by adding more events, extending the hours and reaching into new communities,” said Mayor Gavin Newsom.

“Sunday Streets along The Embarcadero opens up San Francisco’s waterfront,” said Board of Supervisors President David Chiu. “This is a great way to allow families from all over the Bay Area to enjoy this popular neighborhood in new, exciting and healthy ways.”

“The SFMTA has been a strong supporter of Sunday Streets since its inception in 2008,” said Nathaniel P. Ford Sr., SFMTA Executive Director/CEO. “We look forward to our expanded role in leading this great program. It’s a natural fit for our agency, which continually seeks to promote sustainable transportation in San Francisco.”

The Sunday Streets 2010 season begins on March 14 with a 3.3 mile long route along the Embarcadero from Fisherman’s Wharf to China Basin. All Sunday Streets events this year will go from 10 a.m. to 3 p.m.

“The response from participants over the past two years has been amazing,” said Cheryl Brinkman, Board President for Livable City. "I am so excited that we are able to respond to requests to extend the hours so that everyone can enjoy these fabulous events.”

There are a total of nine Sunday Streets events this year – one per month from March through October, with an extra one in April to commemorate the World Health Organization’s international Ciclovía (weekend car-free event) “1,000 Cities, 1,000 Lives” campaign. On April 11 San Francisco will join hundreds of cities around the world hosting simultaneous car-free events.

“Our success in this program reaches far beyond the Bay Area,” said Newsom. “San Francisco’s Sunday Streets has become a national model for cities throughout the United States and Canada, with organizers looking to us for ideas and advice for creating successful Sunday Streets style programs in their communities.”

Sunday Streets 2010 Dates and Routes

  • March 14 Embarcadero route (3.3 miles): Fisherman’s Wharf and PIER 39 south to China Basin and Terry Francois Boulevard, ending at Mariposa
  • April 11 Great Highway route (4.1 miles): Along JFK Drive in Golden Gate Park to the Upper Great Highway and on Great Highway between Lincoln and Sloat boulevards
  • April 18 Bayview route (4 miles): 3rd Street from King Street at 3rd to Bay View Playground on Armstrong Avenue at 3rd Street
  • May 23 Bayview route (same as above): In conjunction with the 3rd Street Corridor Project and the Bayview Merchant’s Association’s 3rd Street Festival
  • June 20 Mission route (3 miles): Along Valencia and 24th streets
  • July 11 Mission route (same as above)
  • August 22 Great Highway route (same as above)
  • September 19—New route! Western Addition, North of Panhandle and Japantown
  • October 24—New route! Civic Center and the Tenderloin

The Sunday Streets program involves removing cars from some San Francisco streets for a few hours on Sunday to create a safe, fun, car-free place for people to get out and get active and explore new San Francisco neighborhoods.

The inaugural Sunday Streets events in 2008 attracted thousands of participants, creating huge demand for more. In 2009, Sunday Streets expanded from two to six events, each drawing bigger and more enthusiastic crowds. Now in its third year, the program enjoys strong support from participants, program partners and sponsors.

The support of the program partners and financial sponsors are a key to the success of Sunday Streets. Returning sponsors include Shape Up SF, Kaiser Permanente, Bay Area Air Quality Management District, Sports Basement, MJM Management Group, Zephyr Real Estate and the major media sponsorship of both Clear Channel (radio and outdoor) and the San Francisco Examiner. Major in kind supporters include City Car Share and Red Cross of the Bay Area. Program partners provide a range of activities along each route, including the San Francisco Bicycle Coalition, YMCA of San Francisco, the California Outdoor Rollersports Association, and merchant community benefit districts including Fisherman’s Wharf, PIER 39 and the San Francisco Maritime National Park Association.

Sunday Streets is presented by the San Francisco Municipal Transportation Agency (SFMTA) and the City of San Francisco. Livable City, a local transportation-oriented non-profit manages daily operations and serves as the program’s fiscal sponsor. The San Francisco Bicycle Coalition manages the Volunteer program for Sunday Streets (to volunteer, please go to www.sundaystreetsSF.com/volunteer.html).

To find out more about Sunday Streets go to: www.sundaystreetsSF.com. Information about auto detours can be accessed by calling 311 or visiting online at www.sfgov.org/311.

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