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City and County of San Francisco
Municipal Transportation Agency
Citizens’ Advisory Council

Finance & Administration Committee (FAC)

Regular Meeting

Wednesday, October 17, 2007 at 3:00 p.m.
1 South Van Ness Avenue, Conference Room 3075
San Francisco, California

1. Call to Order / Roll Call
Chairman Daniel Murphy called the meeting to order at 3:05 p.m.

FAC Members present at Roll Call: Daniel Murphy (Chair), Emily Drennen, Griffith Humphrey, Bruce Oka.

FAC absent: None

MTA CAC Members not on this committee present: Steve Ferrario and Norman Rolfe

MTA staff and other city departments present: Dianna Hammons (MTA Senior Manager – Revenue Programs), Steve Bell (MTA Manager – Parking Services and Fare Media), Marisa Espinosa, Sonali Bose (MTA Chief Finance Officer) and Debra Reed (MTA CAC Secretary).

2. Public Comment: None

3. Report of the Chair: Daniel Murphy

No report.

4. Fair Media Policy: (Discussion/Action) Diana Hammons

Ms. Hammons reviewed the Fare Media Policy. Currently the SFMTA accepts 35 different types of fare media with different rules. Reducing that number would decrease reproduction costs and fraud, improve customer service and make it easier for operators to identify valid fare media.

Ms. Hammons stated that the SFMTA made a commitment to the Board of Supervisors to expand the class pass program at both the University of San Francisco and at the Conservatory of Music to students up to age 24 in order to encourage transit use by young adults.

Ms. Hammons stated that Translink will allow opportunities to reduce almost all the fare media to a single fare structure.

Questions and Comments

Bruce Oka stated that the Paratransit users were left out of plans to transition to Translink.

Emiliy Drennen suggested that the SFMTA set up a focus group for tourists. Ms. Hammons stated that the SFMTA recently set up meetings with the Convention & Visitors Bureau to talk about issues and challenges regarding marketing fare media at hotels and other locations.

Dan Murphy stated that the SFMTA CAC previously recommended that the SFMTA simplify its fare structure, reduce the number of fare instruments and provide a simplified, consistent fare instrument terminology.

5. Use of Senior/Disabled/Youth Muni Fast Pass on BART: (Discussion/Action) Marisa Espinosa

Ms. Espinosa reviewed the Senior/Disabled/Youth Fast Pass Usage on BART. Ms. Espinosa pointed out that while the SFMTA is moving forward to consolidate and simplify the fare media with Translink, access to BART within San Francisco for senior, disabled, and youth users would still require a separate BART-only pass. The SFMTA and BART will have worked out costs by December 2007 for an interim solution until Translink goes online in March 2008.

Motion: The MTA CAC recommends that as an interim solution before the implementation of Translink the MTA pursue an agreement with BART by which disabled stickers would be valid in uses of flash passes for BART rides within San Francisco.

The motion passed unanimously.

Motion: WHEREAS BART defines their “youth” riders within a smaller age range than other transit agencies in the Bay Area; and

WHEREAS BART and MTA Boards will need to negotiate a shared definition of “youth” in order to allow Muni youth fast pass riders on the intra-San Francisco BART system;

THEREFORE BE IT RESOLVED THAT the MTA CAC urges the MTA Board to pursue these policy negotiations with BART and/or the MTC with expediency.

The motion passed unanimously.

Questions and Comments

Steve Ferrario suggested that using flash passes at San Francisco fare gates would be the quickest, cheapest and easiest solution since Translink is just five months away. Once Translink has been deployed, then there would be no need to reprogram anything.

Emily Drennen suggested that since BART was concerned about losing revenue, a ridership count could be taken each time a flash card is used in order for BART to gain information regarding the number of discount fares using their system.

Daniel Murphy stated that it makes sense not to spend a lot of money on interim solutions.

Ms. Drennen stated that the youth ridership on BART should be included. Many of BART’s issues could be allayed by presenting the youth ridership numbers to them.

6. Update on Panel Reviewing MTA Revenue Options: (Discussion/Action) Sonali Bose

Ms. Bose stated that the Revenue Panel is in the process of forming recommendations. They may also recommend ballot measures. Their recommendations will be presented to the CAC for input.

Comments and Questions

Chairman Murphy asked if panel was considering any policy changes. Ms. Bose stated that in addition to specific revenue ideas, there need to be policies regarding how to address fare increases and variable pricing based on occupancy for parking meters rather than set rates.

7. MTA’s Parking Meter Program and Audit: (Discussion) Steve Bell

Mr. Bell reviewed various Parking Program initiatives including enforcement initiatives, multi-space meter pilot projects, and the Urban Partnership grant.

Questions and Comments

Emiliy Drennen suggested charging full usage of meter rates to business requesting permits to reserve metered parking spaces.

8. Agenda Planning for the Next Regular Meeting Tentatively Scheduled:

Next regular meeting: November 2007, at 1 South Van Ness Avenue, Conference Room 3075, at 3:00 p.m.

9. Adjournment: 5:30 p.m.

Respectfully submitted by:
Debra J. Reed
MTA CAC - Secretary

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