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City and County of San Francisco
Municipal Transportation Agency
Citizens’ Advisory Council (MTA CAC)

Planning, Marketing Committee (PMC)

FINAL Minutes
Regular Meeting

Monday, April 16, 2007 at 10:00 a.m.
1 South Van Ness Avenue, Conference Room 3075
San Francisco, California

1. Call to Order / Roll Call (Agenda Item 1). The regular meeting of the Planning and Marketing Committee (PMC) was called to order at 10:08 a.m., Monday, April 16, 2007. Bruce Oka (Chair) presided. A quorum was present including the following:

PMC Members Present at Roll Call: Bruce Oka (Chair), Emily Drennen, Norman Rolfe, and Dorris Vincent.

PMC Absent: None

MTA CAC Members, not on this committee, but also present: Daniel Murphy

MTA Staff (San Francisco Municipal Railway [Muni] and Department of Parking and Traffic [DPT]) Present: Debra Reed (MTA CAC Secretary), Janet Martinsen (MTA CAC Liaison), Kate Toran (MTA – Accessibility Services), Marisa Espinosa (MTA - Strategic Policy Initiatives), Pamela Herhold (BART), Charlotte Barham (BART), Tom Radulovich (BART Director and Livable City Representative), John Funghi (MTA - Project Manager, Construction), Peter Straus (MTA - Manager Service Planning), and Judy Moran (San Francisco Arts Commission)

Community Representatives Present:
Sarah Sherburn-Zimmer – Lifeline Outreach Coordinator

2. Adopt Minutes of March 16, 2007:

March 2007 Minutes were adopted

3. Public Comment – Concerning any issue within the jurisdiction of the Council and not noted on the agenda: None

4. Report of the Chair:

There was a good turnout for the celebration opening of the T Third line. Attendees included Mayor Gavin Newsom, and Congress Woman and Speaker Pelosi.

5. Update on Para transit Debit Card (Discussion/Action)

A PMC discussion ensued with staff participation from Kate Toran.

Ms. Toran reported that the MTA would be negotiating the termination of the contract with GPS Data Solutions (GPSDS). April 17, 2007, the MTA Board meeting would be meeting featuring item 12 authorizing the Executive Director/CEO to terminate Contract No. MR-1195, Para Transit Debit Card System with GPSDS for the City’s convenience; negotiate a termination agreement with GPSDS, revise the procurement strategy, and issue a new procurement. Ms. Toran felt that it was apparent the Taxi companies were not happy with the structure of that contract.

6. Update on BART/Muni Fast Pass (Discussion/Action)

PMC discussion with:
MTA staff participation from Marisa Espinosa,
BART staff participation from Pamela Herhold and Charlotte Barham,
and participation from BART Director and Livable City representative - Tom Radulovich.

Ms. Espinos reviewed a 1-year experimental program that would allow some experimental fares within the budget, a progress study of number of users, number of BART trips, cost to provide the service, etc. The pilot program would be a precursor to Translink implementation involving the use of 2 tickets, one of which to track number of BART rides. Trip reimbursement from the MTA to BART was still under negotiations, but the estimated cost was $2.5 million. It should be noted that every alternating year BART does carries a built-in consumer price index fare increase. One of the BART representatives stated that on an annual basis they did not know how much annual Trip reimbursement would be.

The MTA recognized over 40 varieties of fare instruments. The CAC wanted to replace them with just

Question and Comments from the PMC

Emily Drennen was under the understanding that the $2.5 million was already budgeted for the program. Response: No. There was 5% discretion that was not yet booked in the final budget in June. There was no line item for the project at the time, but per Mr. Ford’s directive there would be a portion of the 5% allocated towards the program upon approval by the MTA Board of Directors.

Dorris Vincent asked about BART’s definition of youth. Response: BART extended a discount to children up to 12 years old, but not for children between ages 12 and 17. One of the challenges was to extend the youth age to age 21. A phase approach might be more successful starting with focusing on senior and disabled access to later be followed by teen and preteen access.

Emily Drennen added that Senator Carol Migdon, the Youth Commission, and other groups expressed interest in youth being included in BART access.

Bruce Oka expressed that he did not want Youth discounts to be left out, but on the other hand he did not want Youth discounts to be the deal breaker for the progress made for senior and disabled access.

Comments from BART Representatives

Pamela Herhold

Tom Radulovich spoke about the advantages of the Smart Card that was currently use by BART employees that had the user’s photo and a computer chip. It could be used with stickers, adding value to the smart card. It could be used as a touch pass on BART and as a flash pass on Muni. A smart card could also be read by Translink giving its owner further access to other transit agencies in the region.

Emily Drennen asked if the reimbursement rate of $.53 to BART from the MTA per inner city San Francisco rider could be negotiated for a better rate. Mr. Radulovich responded that he felt the idea was palatable, but it would have to be agreed on by the BART Board of Directors. Youth discounts are offered through schools on a different basis.

Comment from the Public

Sarah Sherburn-Zimmer asked about vender locations for senior, lifeline, and various transit instruments as well as literature. Mr. Radulovich suggested BART as a vending location and fast past vending machines. Norman Rolfe added that the Montgomery Station and the Cable Car turntable at Market and Powell Streets.

Action: Emily Drennen moved the following recommendation:

Motion: WHEREAS, April 1st marked the 25th year that users of Muni’s Senior, Youth, and Disabled fast passes have advocated for the same intra – San Francisco BART access that Adult fast pass users have enjoyed for 25 years,

THEREFORE BE IT RESOLVED THAT the MTA CAC urges the MTA to fully implement intra-San Francisco BART access to all Muni fast pass users by the start of the 07-08 fiscal year; and

BE IT FURTHER RESOLVED THAT the MTA CAC urges the MTA to adopt the most rider-friendly implementation plan as possible; and

BE IT FURTHER RESOLVED THAT the MTA CAC urges the MTA to aggressively negotiate a lower reimbursement rate than what BART currently charges its discount patrons; and to secure an agreement with BART that includes all of our youth and any new fast pass program for youth.

Moved by Emily Drennen

2nd by Norman Rolfe

PMC passed
(Ayes – Emily Drennen, Daniel Murphy, and Norman Rolfe)(Nays – Bruce Oka)
Dorris Vincent was not available for the vote.

7. The Third Street Light Rail Public Art Projects (Discussion/Action)

A PMC discussion ensued with participation from San Francisco Arts Commission Judy Moran. Ms. Moran announced that of the 28 platforms featuring artwork, 20 of them featured art work by students. An 11 year old program included a national call and a public process that choose 3 artist teams, which worked together with Muni’s urban design team and the Planning Department to develop the artwork for the platforms. Per suggestion from Dorris Vincent, an artist coordinated a youth arts program with the Potrero Hill Neighborhood House, the Bayview Opera House and the Visitation Valley Beacon Center, producing 40 wonderful art posters from students. Ms. Vincent wanted to publicly thank the Art Commission for the student project. Ms. Vincent also noted the fine job well done by all the participants involved.

8. Update on Central Subway (Discussion/Action)

A PMC discussion ensued with staff participation from John Funghi. Mr. Funghi gave highlights of the April 14, 2007 Central Subway celebration. He also reviewed planning visuals for the construction of the Central Subway from 4th and Berry Streets, along 4th and Stockton Streets to Jackson Street in Chinatown. By the end of 2007, the TA may be looking at planning studies to extend the project as phase 3 to Fisherman’s Wharf.

Comments and Questions from the PMC

Daniel Murphy pointed out that the short platforms only supported 2-car trains. Response: The proposed operating plans were for 2-car trains, but consideration was being given to extending the platforms from 200 ft to 225 ft, which would accommodate 3-car trains.

9. Service Planning Update (Discussion/Action)

A PMC discussion ensued with staff participation from Peter Straus.

The 54 Felton route was restored along 3rd Street.

The new route for the 29 Sunset included a new schedule, additional buses and reduced headways. The 29 Sunset would be terminated at the new Presidio Transit Center built by the Presidio Trust, thus replacing the 82x Presidio service.

The 44 O’Shaughnessy route would be extended to Evans Street Post Office Station.

10. Schedule Upcoming Meetings and Agenda Items:

Next regular meeting: May 16, 2006, at 1 South Van Ness Avenue, Conference Room 3075, at 10:00 a.m.

11. Adjournment: 12:59 p.m.

Respectfully submitted by:
Debra J. Reed
MTA CAC - Secretary

Accessible meeting policy – One South Van Ness Avenue

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