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City and County of San Francisco
Municipal Transportation Agency
Citizens’ Advisory Council (MTA CAC)

Planning, Marketing Committee (PMC)

FINAL Minutes
Regular Meeting

Monday, June 18, 2007 at 10:00 a.m.
1 South Van Ness Avenue, Conference Room 3075
San Francisco, California

1. Call to Order / Roll Call
Chairman Bruce Oka called the meeting to order at 10:08 a.m.
A quorum was present including the following:

PMC Members Present at Roll Call: Bruce Oka (Chair), Emily Drennen (departed at 12:10), and Norman Rolfe.

PMC Members Present, but absent at Roll Call: Dorris Vincent (arrived at 11:15)

MTA CAC Members, not on this committee, but also present: Jamison Wieser

MTA Staff (San Francisco Municipal Railway [Muni] and Department of Parking and Traffic [DPT]) Present: Kate Toran, Marc Caposino (MTA – Marketing), John Funghi (MTA Project Manager, Construction – Central Subway), Peter Straus (Manager - Service Planning), and Debra Reed (MTA CAC Secretary)

Community Representatives Present: None

2. Adopt Minutes of April 16, 2007:

April 2007 Minutes were adopted with correction

3. Public Comment – Concerning any issue within the jurisdiction of the Council and not noted on the agenda: none

4. Report of the Chair:

Bruce Oka was still looking for a Council member to replace him as chair of the PMC.

Emily Drennen stated that in a conversation with MTA senior staff, it seemed like the Disabled, Senior and Youth fast passes on BART had completely and utterly stalled on the part of both BART and MTA. The $2.5 million that the CAC thought was allocated to pay for the proposal was taken out of the budget and that there is no proposal at this point.

5. Update on Para transit Debit Card: (Discussion/Action)

PMC discussion ensued with staff participation from Kate Toran.

The MTA Board terminated the prior contract in April with GPS Data Solutions.
Bose Allen Hamilton would be working the MTA to re-configure the Debit Card project into two projects; i.e., in-vehicle equipment procurement, and back-end software. The software communications component would be written into the Para transit RFP making the Para transit broker responsible for the communication link under the new broker contract.

6. Muni Website Navigation Problems: (Discussion/Action)

PMC discussion ensued with staff participation from Marc Caposino.

The new webpage was formatted with the link clicking method for users to easily reach levels of interest rather than the previous method of scrolling down long pages for information. Visually the new webpage used larger-than-average fonts compared to the previous webpage.

Questions and Comments from the PMC

Jamison Wieser suggested:

¨ Moving the “Search” box to be a constant feature always visible at the top or the bottom of any screen.

¨ For content, add key destinations, such as museums, etc. Also add advertisement.

Emily Drennen asked how easy would it be to get to the System Map or NextMuni features. Response: Mr. Caposino attended a meeting looking at redesigning the Transit page with a link to a dedicated page of automatic updates.

7. Update on Central Subway: (Discussion/Action)

PMC update discussion regarding Central Subway progress ensued with staff participation from John Funghi regarding packaging and delivery of phase 2 of the contract from China Town to 4th and King Streets. He also spoke on existing features within the project to accommodate future lining schemes for proposed future extensions and turn-outs (switches) at Geary or Post for future light rail extensions as it connects to the Central Subway. There may be a future phase 3 to extend light rail into North Beach and Fisherman’s Warf.

The PMC wanted to hear the planning implications of the subway and how it fits into Muni’s long range planning. How would these projects improve service for the customers served? Norman Rolfe felt that the plans for mid-block stop along Stockton between Market Street and Union Square were poor solutions for passengers transferring to transit running along Mission, Market, and Geary Streets.

The PMC asked for a future presentation from MTA Long Range Planning staff on the planning implications of the Central Subway.

8. Service Planning Updates: (Discussion)

PMC discussion ensued with staff participation from Peter Straus.

The Metro system has been experiencing a lot of problems in part due to new operators for rail not completing training, i.e.; backing out or failing the training. System wide Muni was short by 150 to 200 operators.

The N Judah run continuing to Caltrain would be restored.

As of June 30, 2007, the T Third train destination will read West Portal or Balboa Park, when entering the tunnel at Folsom Street, and will convert to the K Ingleside train continuing on to Balboa Park, but convert back to the T Third train when returning to West Portal Station heading towards Sunnydale.

Environmental work has commenced for the Geary BRT, with the Transportation Authority taking the lead.

9. Schedule Upcoming Meetings and Agenda Items:

Next regular meeting date will be announced by Chair Bruce Oka
Location: 1 South Van Ness Avenue, Conference Room 3075, at 10:00 a.m.

10. Adjournment: 12:20 p.m.

Respectfully submitted by:
Debra J. Reed
MTA CAC - Secretary

Accessible meeting policy – One South Van Ness Avenue

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